Web3 domain provider Unstoppable Domains has expanded its offerings by launching a new marketplace for tokenized “.com” domains. This innovative platform went live on June 26, allowing users to trade both traditional and web3 domains seamlessly.
Key Features of Unstoppable Marketplace
The new marketplace supports various payment methods, including cryptocurrency, credit cards, and mobile payment options such as Apple Pay and Google Pay. For non-crypto payments, transactions under $10,000 are designed to be frictionless.
Unified Online Presence
Unstoppable Domains emphasizes the growing need for a platform that allows for the seamless trading of on-chain domain names. These tokenized “.com” domains can be linked to social profiles, digital assets, and business operations, creating a unified and robust online presence. This integration helps users consolidate their digital identity across both web2 and web3 platforms.
Web3 Domains and Digital Identity
Unstoppable Domains, launched in 2018, initially allowed users to mint web3-native domains such as “.eth,” “.bitcoin,” and “.crypto.” These domains can replace complex alphanumeric crypto wallet addresses with user-friendly names, making it easier to send and receive cryptocurrency, link to decentralized websites, and use as unique identifiers.
ICANN Application for Web3 Domains
Unstoppable Domains has partnered with Blockchain.com to create web browser and email-compatible Web3 domains using the “.blockchain” suffix. The companies plan to submit an application to the Internet Corporation for Assigned Names and Numbers (ICANN) for the new generic top-level domain (gTLD) registration round, aiming for approval by the second quarter of 2026. This approval would allow traditional web browsers to access “.blockchain” domains.
Collaboration with Pudgy Penguins
In February, Unstoppable Domains also partnered with the NFT collection Pudgy Penguins to launch “.pudgy” domain names. These domains allow Pudgy Penguins holders to associate their NFTs with a unique domain, enhancing their digital identity within the web3 space.
Unstoppable Domains continues to innovate in the domain name space, bridging the gap between traditional and decentralized web experiences. With the launch of the Unstoppable Marketplace, the company is well-positioned to facilitate the trading of tokenized “.com” domains, further integrating web3 capabilities into mainstream use.
