Marketing in crypto may not be that far away from traditional marketing. But how the marketing initiatives are carried out is different. In crypto, you are essentially communicating with a community. And when it comes to dealing with communities, transparency matters more than anything.
To be more transparent, you don’t have to do something out of the ordinary or spend loads of money on advertising. All you have to do is connect with your audience and community on a deeper level. You need to tap into niche marketing tools like an AMA or ask-me-anything.
AMA sessions have proven extremely effective in increasing brand awareness and community engagement. However, it’s only possible if you plan and structure your AMA correctly. In this article, we’ll go over everything you need to know and do to nail your next AMA session and boost your brand to the next level.
What Is a Crypto AMA
An ask-me-anything session is a marketing tool introduced by the popular social media platform Reddit. It started as a simple question-and-answer interview format where you introduce yourself, share your story, and answer whatever questions the community poses.
Soon later, the AMA format was embraced by almost every top social media platform after adding its touch. For marketers, AMAs have been stable for years because they help get the name out, open up opportunities for collaboration, and enhance the trust factor with the community. And this value translates to crypto space too.
Crypto projects leverage AMAs for two main reasons. For one, it helps build trust in the community. This is crucial because the majority of projects in crypto are shady with pump-and-dump schemes.
Secondly, an AMA session on any large social media platform invites the audience to get their doubts cleared and restore any lost confidence in the project. This means FUD is eliminated for the project, and communication is not lost during emergencies.
How to Plan a Crypto AMA
Planning a crypto AMA is not complex. But you have to get key things right, or you may not get the desired results. So here’s a simple step-by-step plan to nail your AMA every time:
- Define your goals: It sounds simple. But you would be surprised how many projects fail at aligning their AMA goals with their overall marketing strategy. So you need to know the main purpose of doing an AMA and the topics you want to cover. For example, if you have a product launch coming soon, you can do an AMA explaining all the features and use the platform for organic promotion.
- Invite speakers: Inviting whoever is available on the project won’t be as effective as having the right person as the AMA speaker. For example, if you are discussing a technical subject, you need to have core developers and engineering team members as speakers. Similarly, if you’re conducting a normal AMA to answer user queries, it’s better to invite the founders, CEOs, and other leadership groups.
- Choose the right platform: You need to analyze which platform has the most active target audience for your brand. In most cases, it is Twitter. You can use the Twitter Space feature to conduct AMAs. And this expands your reach as well because other communities can see that you’re doing an AMA, and they can easily join at the click of a button.
- Finalize date and time: If you pick the wrong date and time, the audience may not turn out to your expectations. So it’s important to schedule an AMA when your community is most active. Or simply, you can set a poll on your social media and ask directly when’s a good time for an AMA session.
- Start alerting your community: Once everything is organized, you must start promoting your AMA. You need to make multiple creatives for social media platforms that remind your audience you’re doing an AMA. An even better way would be to do personalized outreach to a few famous influencers who can spread the word more effectively.
- Host the AMA: It’s finally showtime! The most important part of doing a live AMA is to keep the audience engaged. You can try to add humor depending on the type of AMA and topic of discussion. Also, don’t forget to record the AMA, as you can repurpose the content and distribute it across social media.
Planning an AMA isn’t finished without preparing your line of questioning. So let’s now go over what questions you can ask during the AMA session.
Best Crypto AMA Questions to Ask
While AMAs can be different based on how and where it’s conducted, the majority of questions the audience ask remain the same. After analyzing dozens of AMAs of various crypto projects, we narrowed down the main areas you need to focus on while preparing questions.
Team Background
When introducing a new project, the first thing that comes to mind is — who’s behind the project and what experience they have. You need to know what they were doing before entering crypto and how they discovered crypto in the first place. To know the team and founder’s background, you can ask a question like this:
Hey [speaker name], tell us a little about yourself and your professional experience. Also, how did your journey to building in the blockchain space get started?
Project Info
The next area to focus on during an AMA is details about the project. You need to get an accurate description of the project that highlights what problems it’s solving and how. For that, you can frame your questions in the following manner:
What is [project name]? And what are its unique features compared to others in the industry?
Tokenomics Details
When a project has a token, the audience is always curious about how the token will perform, and the mechanics used to control network inflation. So it’s important to ask a question clarifying the workings of the native token inside the blockchain ecosystem. You can ask the following question and add your variation to it:
What is the utility of [token name] in your ecosystem? And does it have inflationary or deflationary mechanics?
Community Involvement
Most projects have some type of program to encourage community participation. This can be a testnet program that rewards early adopters or simply a bounty program to complete certain tasks. Either way, the community will be interested to know the steps involved in participating. So you can ask a question like:
What are the steps to participate in your testnet program? And are there any eligibility criteria to pass?
Future Plans
Finally, you can wrap up the AMA by asking questions regarding the project’s plans. This is necessary because it gives the community something to look forward to and keeps them engaged. You can frame your final question in the following manner:
Before we let you go, could you share the roadmap for [project name]? And what are you most excited about in the near future?
Closing Thoughts
Well, that’s it! You have everything you need to conduct AMAs like a pro.
Now the important part for you would be to maintain consistency. Like any marketing strategy, AMAs also don’t give you results after a couple of weeks or months.
You have to be consistent at doing AMAs and give your community a voice to share their opinions. This is the only way to improve your branding long-term and onboard new users organically.
