In an innovative move to fuse its loyalty program with the world of non-fungible tokens (NFTs), Starbucks has revealed its upcoming collaboration with Aku, a well-known NFT collection. This partnership will be a part of Starbucks’ Web3 loyalty initiative known as “Odyssey.” The news about the team-up was announced via the dedicated Discord channel of Odyssey.

Aku, a brainchild of former Major League Baseball player Micah Johnson, is an NFT collection aimed at motivating young individuals to dream big. The collection has attracted high-profile purchases from celebrities like Trevor Noah, Pusha T, and Tyra Banks.

Starbucks plans to roll out its new “Aku Adventure” Journey on July 17. This will provide an opportunity for Odyssey members to join a mission with Aku. The company revealed that the forthcoming Stamp is designed by Aku and will be accessible to Odyssey members till August 13, 2023.

The coffee giant is not stopping at integrating NFTs; it is also making a philanthropic move. To mark the launch, Starbucks is pledging a donation of $100,000 to Blessings in a Backpack. This non-profit organization is dedicated to combating food insecurity among children.

Previously, Starbucks has made waves in the NFT space by introducing limited-edition NFTs to Odyssey members. In the past months, it launched “The Siren Collection” and “The Starbucks First Store Collection,” receiving an enthusiastic response from collectors.