The Ton blockchain team is leveraging new policies to enhance user engagement with Telegram and its integrated crypto features. These changes are expected to drive greater adoption of Telegram’s services, coinciding with strategic developments across the platform.
Elon Musk’s X Policy and Its Implications
Recently, Elon Musk’s social network, X, implemented a policy requiring new users to pay a yearly fee to access certain features such as News Daily, posts, likes, and bookmarks. This move, aimed at combating bots and fake accounts, has led to mixed reactions from the platform’s user base.
Potential for Increased Crypto Adoption
The Open Network (TON) blockchain sees Musk’s new policy as an opportunity to promote wider crypto adoption. By introducing entry barriers on X, users might look for alternative, free media platforms that offer uncensored content—similar to what Telegram provides.
Telegram’s Ad Revenue Sharing Initiative
In February, Telegram founder Pavel Durov announced a significant update: 50% of advertising revenue will now be shared with broadcast channel hosts via the TON blockchain. This initiative not only incentivizes content creators but also promotes broader digital asset adoption by integrating cryptocurrency transactions into the platform’s economy.
Implementation and Market Impact
The advertising revenue sharing program was activated recently, enhancing the utility of Ton’s native cryptocurrency, Toncoin (TON). Following this implementation, Toncoin reached new all-time highs, demonstrating the positive market response to Telegram’s crypto integrations. Despite a general downturn in the crypto market, where Toncoin traded 19% below its peak, the enthusiasm around its prospects remains high.
TON and Telegram’s Synergistic Growth
The strategic initiatives by the TON blockchain and Telegram are set to reshape user interaction with digital platforms by seamlessly integrating blockchain technology. With the promise of revenue sharing and enhanced platform features, Telegram is poised to become an even more attractive option for users seeking a decentralized, crypto-friendly communication environment.
