The blockchain-based business mania doesn’t seem to be ending anytime soon. However, the bar is raised, and succeeding in the Web3 world today requires more time, harder marketing efforts, and, ultimately — more funds. 

 

Basic digital marketing won’t help much if you’re trying to make your crypto project hit the big time. Thus, we collected the best crypto marketing strategies and all the dos and don’ts in this short and sweet guide. 

1. Create a Top-Notch Content Marketing Strategy

 

Website

For starters, create a well-designed, user-friendly, and mobile-responsive website that will present your cryptocurrency business in the best light. 

 

Include several sections or pages that provide information about:

• • The team behind the project; 

• • Whitepaper; 

• • Roadmap;

• • Answers to the most frequent questions;

• • Contact information (email, links to your social media accounts, and a phone number if you’re comfortable with people calling you).

Email Marketing

Emails feel more personal than, for example, blogs or social media posts, and have remained a more effective and trusted communication tool. 

 

Well-written, strategically planned, and engaging newsletters can ensure you stay in touch with people interested in your project and keep them interested.

 

A good strategy is to divide emails per categories: 

• • Welcome emails;

• • Onboarding emails;

• • Project announcements;

• • Informative emails (share updates and project progress, monthly sum-ups, etc).

Press Releases

If you are just about to start a cryptocurrency marketing campaign for your project or have, for example, closed a major partnership, make sure to spread the word about either. Press releases can help with just that!

 

PR campaigns are a must if you want to build authority and reputation and make your crypto project known in the crypto community.

 

Try getting CoinTelegraph, CoinMarketCap, and similar reputable crypto-specific websites to post texts about your project. 

Online and Print Publications 

Explore the market and find the websites your target audience typically visits, such as crypto/NFT news websites. Reach out to other crypto projects in the building phase and propose writing guest posts for each other’s blogs.

 

Yet, don’t turn a blind eye to print publications — newspapers and magazines crypto investors prefer to read, such as Crypto Magazine.

SEO

Optimize your website, blog posts, and even social media posts so that Google pushes them as high in the search results as possible. 

 

Do keyword research first to discover crypto crowds’ interests, and only then create valuable, keyword-packed content to rank in the top 3 positions. 

Reputation Management Strategy 

Reputation is everything in the crypto industry. Join other crypto communities, make connections, get yourself on podcasts, share experiences, and visit crypto conferences to appear more credible. 

Branding

All these 7 points and marketing strategies combined will help you make a brand out of yourself, give publicity to your project, and eventually build hype around it. 

2. Online Chat Platforms for Crypto Marketing

 

Telegram

Create a Telegram chat to build closer relationships with your audience, and to share crypto market updates, trends, and project announcements.

 

You can also invite crypto experts and trading professionals to the group to make it appear even more valuable for crypto enthusiasts.

Kakao Talk 

If your target audience is based in South Korea, use Kakao Talk, an immensely popular chat platform in this area, to deepen the relationship with the community.

 

Just keep in mind, unlike Telegram, Kakao Talk requires you to use a single channel for communication, announcements, and other updates.

Directly Message Targeted Buyers 

Direct outreach can work wonders for your crypto project if you send personalized, not-too-long messages that make your value proposition really pop up. 

 

Define which platforms you intend to use (Twitter, LinkedIn, etc), include a link to your website, and add a strong call-to-action (CTA) at the end. 

Online Community/Forums  

Join crypto-relevant subreddit groups and be an active member of all crypto communities on Reddit and Quora. 

You’ll build credibility and authority by answering questions and actively participating in discussions. Only then will you be able to pitch your crypto project to other members. 

3. Crypto Advertising

 

Paid Ads

Well-optimized ads and pay-per-click ad campaigns can help you reach qualified leads and crypto peeps without too long.

 

PPC advertising for crypto projects works best on Google and social media platforms such as Twitter, Instagram, and Facebook. 

Banner Ads and Display Advertising

Create banners with catchy visuals, add CTAs that push the right button for people interested in cryptocurrencies, and display them on websites those people regularly visit. 

 

4. Leverage Social Media

SMM

An effective cryptocurrency marketing strategy almost always includes leveraging social media. All successful crypto businesses have used social media platforms to promote themselves and gather their tribe, so there’s no reason at all to skip this step.

 

Show up daily, engage with other accounts relevant to the crypto industry, answer every single comment on your posts, and publish relevant memes — these things will get you in front of the right people. 

Crypto Influencers 

Crypto influencers typically have tens of thousands of followers on Twitter, Facebook, and YouTube. 

 

Collaborate with them on posts, incentivize them to record videos about your project, and co-host Twitter Spaces or Live sessions to introduce your project to wider audiences.

 

5. Reward Campaigns

 

Affiliate Marketing Campaign

Affiliate marketing is another super important part of your crypto marketing strategy and a way to reach more qualified leads.

 

The main point here is to get people already interested in your crypto project to help you with the promotion in exchange for a reward. Every time you get a new customer through the link sent by your affiliate, this person will get their affiliate commission. 

 

The best way to keep track of your affiliates and their conversion rates and rewards is to use an affiliate marketing program.

Airdrops

Airdrop campaigns are among the best crypto marketing strategies simply because crypto fans love getting stuff for free. 

 

It’s easy to create hype around free tokens, especially if you announce giveaways on Twitter and get posted on airdrop calendars. 

Crypto projects typically reward their early supporters with free tokens, while doing so also helps them generate the much-needed initial liquidity. 

Summary

Marketing for crypto projects is slightly different than marketing for other kinds of online businesses, but it doesn’t mean you have no other option apart from hiring a crypto marketing agency.

 

If you deploy the above-mentioned top marketing strategies for crypto and promote your project across multiple marketing channels, partner with crypto influencers, and position yourself high on Google, there’s a great chance that you’ll make a success! LFG!