Unstoppable Domains and Blockchain.com have announced their collaboration to create one of the first DNS-enabled Web3 domains, “.blockchain.” This initiative aims to integrate web browser and email compatibility for Web3 domains, marking a significant step towards bridging the gap between Web2 and Web3.
The Collaboration and Its Goals
The collaboration involves submitting an application to the Internet Corporation for Assigned Names and Numbers (ICANN) to establish the .blockchain Web3 domain. Blockchain.com will submit the application in time for ICANN’s new generic top-level domain (gTLD) registration round, which begins with the launch of the Applicant’s Guidebook next year. The application window opens in April 2026.
If successful, the .blockchain domain will join established ICANN-registered gTLDs like .com, .net, and .org. This move aims to leverage Blockchain.com’s extensive user base, which includes 40 million verified users, over 90 million crypto wallets, and more than $1.2 trillion in crypto transactions.
“We are thrilled to partner with Blockchain.com on this ambitious venture,” said Sandy Carter, COO of Unstoppable Domains. “Our alliance is poised to start with a Web3 domain to test and deliver a low-cost solution. This is a step towards ensuring we can plan and strategize for the upcoming ICANN work.”
Bridging Web2 and Web3
This initiative follows a similar move by Ethereum Name Service, which integrated browser-compatible “.box” web domains in April. The .box domain, already recognized as an ICANN-approved top-level domain, is the first on-chain gTLD included in the ENS manager app alongside .eth. Domains hosted on .box are searchable and indexable on major browsers such as Google Chrome and Safari, and compatible with popular email services.
Web3 domain names offer an alternative to the Domain Name System (DNS), enabling more user-friendly transactions by mapping human-readable names like “alice.eth” to complex crypto addresses. This integration allows organizations to bridge the gap between Web3 domains and traditional Internet space, providing a seamless experience for users.
Future Prospects
The collaboration between Unstoppable Domains and Blockchain.com sets a precedent for future Web3 TLDs to receive their own Web2 “twins,” further enhancing the integration of Web3 domains with the traditional internet. This initiative is a significant step towards a more interconnected digital landscape, promoting the adoption of Web3 technologies.
